Do you dream of having a great-looking, professional, website that converts like an alchemist and gets hordes of targeted, unique visitors every day — without doing any of the work it takes to have it yourself?
You Can!Even If You OnlyStarted to Learn AboutInternet Marketing Last Week…Give US “The Business!”Our crack team of technical specialists, copywriters, social media managers, SEOs, video techs and online marketing wizards are waiting to get your business the attention it needs! Dear Friend, My name is Pat Marcello. Eight years ago, I was probably where you are now. I had a product to promote, but had NO idea how to do it. I didn’t have a website, didn’t know HTML or any other computer language, and SEO was a term that boggled my mind. In other words, I was a complete newbie, who needed to learn how to market what I had to sell online. Does that sound like you? No? Maybe you’ve been online a while, but aren’t having a lot of success with making money. Could it be that you’re just not doing things the right way? It’s possible. Even after I had some marketing chops under my belt, I still needed technical skills and skills of persuasion and to make things happen, and once I conquered those hurdles, I still needed traffic – lots of it – lots of targeted traffic, and I was becoming discouraged. I had no support at all. I felt lost and still stymied about what to do next. I’m guessing you can relate: When I spoke about what I was doing to my friends or family, they’d look at me like I was crazy! My own husband said to me one day, “You’ll never make a dime online. Stop wasting your time!” Well… Thems fightin’ words!That just made me more determined to have the last laugh. And so, I did. I spent two years learning the basic skills. I learned HTML. I learned how to link an affiliate banner. I learned how to write copy and I learned how to get some traffic – the WRONG kind of traffic, mind you, but I got traffic. Then, I met someone… Though I had learned quite a bit, I still wasn’t getting ANYWHERE. I still hadn’t made more than a few bucks online, and though I felt that I knew what to do, I was still struggling. I needed a mentor. So, I bought one. I joined a well-known marketer’s coaching program for $500 a month! No, I couldn’t afford it, but I knew that I had to do something radical. So, I got a credit card out (that I’d just paid off) and took a leap of faith. After the second session I had with this man, he asked me to come to work for him and write content. (I’m a writer by profession. My products were the books I’d had published, you see.) Two years later, I managed the biggest part of his company, and when I left him at the end of 5 years, I was his product development manager. What I learned over those five years was more than can be written about in a single letter. What I learned was that online marketing isn’t a skill; it’s an art with lots of specialties. Some people are good at marketing theory, some are good at getting traffic, and some are good at building relationships, but it’s really difficult to find a person that is good at everything. I don’t mean to brag, but I’m that person. I pulled myself up from the trenches and made a business of my own. I know a good specialist when I see one! All of the education I’ve had over the past eight years has led me to a place where I can spot talent. Not only that, but I know that the people I choose to work with my company are dependable and able to meet deadlines. They’re honest, hard-working, and all-round good people. So, last year, I saw that the vibe was changing in the online marketing world. No longer were people buying products to help them to learn what I already knew. They didn’t want to learn – they wanted the work DONE FOR THEM. Busy people have little time to spend learning all that took me 8 years to learn. They need to make money, and they want that to happen quickly. Sure, some folks will take the time to learn it all because they don’t have the money, like me, but some people already HAVE the money and just want to work with someone they can trust. They want their sites built, they want the copy written by professionals, and they want traffic. Plus, they’re willing to pay for it to make it happen right away. That’s where MagnaSites comes in…As mentioned above, I know good people when I see them, and I have been able to assemble the best crew you can imagine for myriad tasks that online marketers need to accomplish in their businesses every day. Meet my crew:
My entire team, and all that they do, is monitored by me to assure the highest quality and the best results. I stand behind everything my company does. I want happy customers that will recommend us to their friends, and maintain a wonderful working relationship for years to come. So, don’t waste time trying to be an expert in all things Internet marketing! You don’t have to learn SEO, video creation, copywriting, social media, and all of the fields above. In fact, you can study each of these fields for YEARS and still not be an expert in any of them. My team IS a team of experts. Let us help your business succeed online. Here’s what some of our happy customers are saying:
The first step is to contact us for a free consultation…I will caution you that our services are not cheap, but they are not exorbitant – they’re fair. So, if you’re one of those folks who want it all now, but don’t have the time to learn everything you need to know, let us take over while you work on your marketing strategy and making your business one to reckon with online. |
Using the Wrong Keywords Can Kill Your Online Business
Do you own an offline business? Have you only recently come online? Is your website getting traffic? Or is has your business been online awhile? Are you getting customers from your website, or is it just kind of sitting there, taking up Web space?
If you’re getting traffic, are you paying substantial sums for pay-per-click, newspapers and other media offline and online, or even via advertising on cable TV?
All of these are viable and important methods for getting people to your website and in your front door.
But did you know there’s a better way and that the traffic you get from it is free?
Three things are important when deciding how to market your offline business:
- Your potential customers’ main problem.
- The solution to their problem.
- Your target market.
Right?
Well, online, there’s a 4th consideration and it’s: How will I get traffic to my site and how much will it cost?
One thing that offline business owners don’t think about (and should, even before their site is built) is
Read MoreHow to Get More Local Traffic to Your Business
So many businesses get online and think that they’ve arrived on the Web! And that’s great! You really do need an online presence these days, and if you don’t have one, people wonder why. Having a website for your business really has become important.
Image by Fräulein Schiller via Flickr
But so what?
Just because you have a website, that doesn’t mean you’re going to get any traffic, except from people who already know about your business and are looking for you. I mean, you definitely want those customers, but you should have a bigger reason for being online, and you want new customers to find you, right?
So, #1: Figure out what that purpose of your website will be. Do you want to extend your brand? Gather more leads? Bond with your clientele, or make sales? You can’t do it all with the same website. You need to decide what your purpose for being online is. I mean, you can build a site that way, but with too much going on, nothing will work the way you want it to. Decide what you want your website to do before it’s ever built.
Then, you need to think about how people will find you online. What words might they type into a search engine to find your site, aside from your business name? A really cool tool to find words that you may not think of off the top of your head is Ubersuggest at http://ubersuggest.org/. This special search engine will come back with tons of phrases for you so you don’t have to uber-stretch your brain, either.
Then, take all of the applicable phrases (Don’t grab “pizza tools” if you’re selling hot pizzas, for example, because that keyword is irrelevant.) and feed them into a keyword research tool, such as Google AdWords’ Keyword tool. I like it best because it gives you Google results. You’re looking for low competition and high search volume. When you find a keyword that meets those criteria, and it’s relevant for your business, you’ve hit the jackpot!
Choose the best three keywords or keyword phrases that you can.
Then, make sure that you’re using the right META tags (in the HTML of your page that only spiders can see) with your primary keyword (the keyword that best fits the criteria low competition, high traffic, and relevant) first. Use that phrase in your title and in your META description, as well. Very important! Also be sure that your description is natural English that people can understand.
Be sure you’ve added your company address and phone number to your front page, too. That’s really important to Google these days, and get your business into Google Local Search, too. That’s simple to do and will give you a boost.
Actually, there are tons of other things you could be doing to get your site ranked higher in Google, Yahoo, and Bing, just to name the three big engines. If you’d like someone to take care of all of the details for you… Just send me a note. We’re ready to help!
Why Your Small Business Needs a Constant Touch
Small business owners who have customers walking in the front door, often never see that potential customer again. Online, it’s estimated that only 30% of the people who visit your website will ever come back. That’s an abysmal ratio!
But what if you could communicate with your customers on a regular basis, via email? What if you could send special offers, coupons, or just helpful advice 365 days a year to the people that come and then, walk away from your site, never to return?
You can!
All you need to do is set up an email marketing system on your website, and there are many alternatives for a solid autoresponder service with which to do it.
An autoresponder is a company that collects the names and email addresses of anyone who signs up at your website. It allows you to send out periodic messages, and it also allows you to send broadcast messages that are instantly delivered.
Regular communication from you allows you to build a relationship with people who may never have walked back in your front door or visited your website again. When they come to know, like, and trust you, they will be customers (not just lookie-loos) for a long time to come.
If you’d like to discuss your needs for an email marketing system set up, contact us today for a risk-free consultation.
Searchers Want Visual Ads
A new study from eMarketer today, shows that customers want to see coupons and images in your local listing This study — done by Marketing Sherpa, a well-respected online research firm — shows these results:
You’ll notice that less than half of all local marketers added images to their local listings, but according to eMarketer, “Google searchers looking for a local business reportedly give companies more attention and consideration when their search listings contain business images or a company logo, and 23% were more likely to contact a business when presented with such images.”
If you want to latest and best information on how to boost your search presence online, just drop us a line to set up appointment.
Having a Website Isn’t Just About Coupons
Sure, you can create coupons for your customers online, but that’s not really the idea.
Think about it.
With a brick and mortar store, you have a solid business, but in ONE location. If you’re in Florida, people from Ohio can’t see what you have unless you have a solid presence online. And think about England or even Australia! Nobody there will ever get wind of what you have to offer, if they can’t see you on the Web.
Image via Wikipedia
You may have a product that’s only feasible to sell locally, for sure. For example, if you’re a boat dealer in Sarasota, you probably won’t sell boats to people who live in Germany, if they never come to Florida.
But with the Internet, selling boats to people in Germany becomes possible because people come to our area for vacations. They may even own property here, and those are the people who want your boats!
So, what if you can grab them right at the point of interest?
What if you have this amazing online presence and are able to ignite their dreams right then? They don’t have to wait to get to where you are. They can do it from home. And, they can have existing boats services while they’re away, too. I mean, if you have this kind of business, why are you waiting to be online?
Maybe you already are, and that’s great. You’re a step ahead. But if nobody sees your website, among the 8 billion in existence, because you haven’t taken the proper steps to make that happen… you’re still not where you need to be. You need a solid plan.
We can do that for you.
Let us help. Contact us today for website management, search engine optimization, or a killer website. We have the experience and know-how to make your business big and bold online.
