It is no more news that in this digital age almost everyone is online, more than 3 billion people are using social networks across the globe so it is beneficial if your company brand is on social media platforms like Instagram, Twitter, Facebook, LinkedIn, YouTube to name a few for business and engagement.
In other for your business to grow, you need to be able to market your brand digital and if you are just a starter then I recommend you allow a good SEO Agency take care of your brand’s web presence for you until you can pick up.
In the course of an SEO Agency taking care of your web presence in the beginning, you need to be more informed about what your target audience want, what platform people are dwelling on, you definitely need to look at some useful insights that can help you stand alone and be better in digital marketing.
Below are some useful insights you need to know alongside some facts about user engagement on social media platforms:
- Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year meaning people are more engrossed in visual contents so you need to target that area for business growth.
This does not mean other platforms don’t make sense, it just means that the landscape of the industry drastically changes regularly so you need to follow trends and be aware of your analytics to better identify where people be placed within the customer journey.
- The Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network in this generation, even Instagram falls to the power of Facebook so do not neglect this platform in business when you want to advertise and engage your customers.
To engage your customers on this platform or other platforms, you can initiate a conversation by providing blog posts that your audience actually wants or by asking random questions.
It is not that easy to get a group together to converse so you can try joining a few first. Join the trending hashtags, provide industry knowledge to users and watch how quickly users will follow you.
- It’s analytical for businesses to think about their customers as they demand interactions on social media platforms. Most of these users find out about the business brand online and need to engage you for inquiry.
It can be overwhelming but there are tools you can use to manage social media engagement but they cannot entirely work in your favor on all channels and a report from Thunderhead said only one in four businesses feel confident in their customer engagement methods so it’s okay if you cannot cope with the pressure on these platforms.
On another note, you can hire an ecommerce development company to handle these responsibilities because you certainly cannot afford to lag behind and loose customers which are your major priority.
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.
