When you add videos to YouTube, it’s always best practice to add great titles and descriptions (with appropriate keywords), along with your URL (First in the description, it turns into a clickable link). But…
You’re searching for a very specific term Aside from your raving fans or people who hear you speak, who’s really searching the Internet for “Your name or your Brand”? Honestly, now. Probably a very few people. The traffic is in keywords that lots of people are looking for.
Do is some keyword research. Go to WordTracker’s Keywood Tool (https://keywords.wordtracker.com) , if you don’t already use another like SEMRush, MOZ, aHrefs, or another keyword discovery tool and see what you can come up with. Start with words that pertain specifically to what your message is or what your product is. In fact, sit down and make a list of all the keywords you can think of that are associated with what you do. Then, plug them into your discovery tool one-by-one.
Research also takes some intuition. Many of the words you fine will have nothing to do with what you teach. Eliminate those. Drill down on words that have huge search potential, based on number of hits per month (to dig down, click on any term). Look for words with high traffic, low competition. (It depends on the niche as to which words are high traffic. High can mean anywhere from 1,000 to 3M.) Keep in mind that very high-traffic words, like “golf,” for example, are just too competitive. You’ll NEVER rank in search for something so generic.
Once you have a list of keywords to use, employ them in your titles and descriptions on your website, and for sure, at YouTube. Your videos will do much better on YouTube, in Google, and other search engines, too.
Hope that helps!
