The online world is a bit like the Wild West. It’s been tamed considerably over the years, but people still have this leery attitude about buying anything online. Oh, they’ll go with the Targets and the L. L. Bean, for example, because those are brands they know and trust.
But how about people that come to your website? Did you know that only 30% of them will ever visit again? If you’re not capturing these leads, you’re losing a lot of ground in your local market.
Email marketing allows you to gather names and email addresses from interested parties all over the world. You won’t get many of them the first time around because unless those folks live in your town and actually know your business, you’ll probably not may many sales just by having that website around. You need to bond with them on a level to where they know, like, and trust you. And then, they begin to accept your recommendations and buy your products.
If you don’t have an email marketing strategy set up, then let us do it for you!
