by Pat Marcello | Blog, Marketing
In the last couple years, J C Penney has been losing sales. They have upset their core customer base and are now trying desperately to win them back with social media. What happened? They hired a CEO who didn’t understand their perfect customer, and tried to...
by Pat Marcello | Blog, Content Marketing
Nine years ago, SEO was very different. I remember being taught how effective lots of keyword-laden navigation links were in the footer of your page. When articles could be written, spun into 100 versions and uploaded to every article directory on the Internet (and...
by Pat Marcello | Blog, Marketing
I just submitted a wish to Intuit’s Small Business Growing Strong campaign. Vote for it at bit.ly/ZPX6ON #SupportSmallBiz PLEASE?— Pat Marcello (@PatMarcello) April 28, 2013
by Pat Marcello | Blog, Search Engine Optimization
I had a lot of positive feedback on the post I did about free SEO tools a while back, so I thought I’d give you a few more to consider. I can’t guarantee the accuracy of them, though they’re probably accurate enough. I just can’t guarantee...
by Pat Marcello | Blog, Marketing, Selling Tips
I’ve been working with an NLP (neuro-linguistic programming) client lately, which is totally cool. I’m not a genius like he is about NLP, but I have learned some of the basics. NLP helps you to work out the effects of conditioning that you received during...
