by Pat Marcello | Blog, Marketing, Search Engine Optimization
One of my favorite clients has a nightmare of a website. He knows this because I’ve told him several times. We don’t mince words with one another and it’s just a matter of not knowing when he started out how very important your website’s...
by Pat Marcello | Blog, Mobile Marketing
I know I have written to you about mobile advertising before, but I’m not sure you really understand how important it is and how much more important it’s becoming. Almost everyone now has a smartphone or tablet, and they use them sometimes more than they...
by Pat Marcello | Blog, Content Marketing
Who are you online? OK, I know you’ll probably think, “I’m Joan Doe!” Well, of course you are! But… Unless we’re talking about video or audio, the only way that your audience (your raving fans) can know you is by the tone of your...
by Pat Marcello | Blog, Tools
One important part of business is keeping track of your money. When you use PayPal and make an occasional sale here or there, you can usually pull out Excel or create a spreadsheet in Google Drive and have what you made and what you spent at your fingertips. But...
by Pat Marcello | Blog, Social Media
Is that even a word? “Pinnable”? Well… I just created it. With Pinterest so effective for making sales, we need more “pin” words, right? 🙂 But here’s why it should matter to you, IF you’re selling tangibles or even ebooks with...
