by Pat Marcello | Blog, Search Engine Optimization
Even if you’re not a tech-head like I tend to be, you may know what SEO (search engine optimization) is, but not how it works. There are many ways to go about making someone’s site worthy of search traffic, but they all come down to three elements —...
by Pat Marcello | Blog, Marketing
When I was a kid growing up, my mom used to make this horrible stuff called “Spam.” It came in a can, and raw, it was like eating ham mush. It wasn’t too bad, once it was fried and blackened, but today, when people hear the word, “spam,”...
by Pat Marcello | Blog, Search Engine Optimization
Google is acting more and more like a marketing company, isn’t it? Last year, they stopped providing data about the keywords that people type in to get to your website, if they weren’t logged into Google when they searched (which they call “secure...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
There’s been a lot of talk on the Internet over the past couple of days about Facebook Graph Search, and if you have a local business, graph search is going to be important to you. With this new way to search socially, you’re going to find out what your...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
If you have been working online for very long, you have undoubtedly figured out what a keyword is and that these little “pointer” words are important to search engine spiders. They make correlations between the content on your website and what your...
