by Pat Marcello | Blog, Email Marketing
Soooo… Ta-Da! I’m an expert again. Check out my Expert Advice on “What Say the Experts.” This time the subject is about great email marketing subject lines. In the article, I refer to a subject line delivered by my old working buddy and...
by Pat Marcello | Marketing, Blog
A client wants to advertise on Facebook, Twitter, LinkedIn, etc. AND, he or she wants to send visitors to his/her website. NO! STOP! These people shouldn’t be advertising on social media — anywhere — for one reason: They’re just NOT ready. To...
by Pat Marcello | Search Engine Optimization, Blog
Anyone interested in SEO knows that there was an algorithm shift in the force a couple of weeks ago now. Everyone scrambled to find out what the deal was, but it’s really pretty simple. Is YOUR site worthy? What’s that mean? There’s an acronym to...
by Pat Marcello | Blog, Marketing
According to FreshBooks’ Annual Report re: Self-Employment, it looks like we’re moving to the home for work more than ever before. I’m all about that, of course! And women! We’re underrepresented. In 2019, 65% were men-owned businesses and only...
by Pat Marcello | Search Engine Optimization, Blog, Mobile Marketing
How Important Is It for Your Website to Be Mobile-Friendly?We’ve had to make lots of changes in recent years, due to the speed of technology, especially when it comes to making our websites mobile-friendly. Why is it such a big deal? Take computers, for...
