by Pat Marcello | Marketing, Blog, Search Engine Optimization, Social Media
When you add videos to YouTube, it’s always best practice to add great titles and descriptions (with appropriate keywords), along with your URL (First in the description, it turns into a clickable link). But… You’re searching for a very specific term Aside from your...
by Pat Marcello | Social Media, Blog, Content Marketing
Video is taking over content marketing and dominating social media platforms. The moment you check your Facebook, chances are you’re greeted by at least one video post and maybe it’s IGTV content. Video content isn’t new on Instagram. Since enabling users to...
by Pat Marcello | Marketing, Blog
For twenty years, new information technologies have increased the ability for businesses to collect, store, read, share and use the personal information of individuals. These activities have had many positive effects on the economy in general and some benefits for...
by Pat Marcello | Social Media, Blog
It is no more news that in this digital age almost everyone is online, more than 3 billion people are using social networks across the globe so it is beneficial if your company brand is on social media platforms like Instagram, Twitter, Facebook, LinkedIn, YouTube to...
by Pat Marcello | Blog, Social Media
A social cycle in social media marketing is simply a summary of the processes of every social activity of a brand on social media. Before, brands and businesses could wing social media campaigns on the fly. Just being present was enough. But now, the social media...