by Pat Marcello | Infographics, Blog, Marketing
So, you’ve been online a while — 10 years or so, but you do realize that the Internet has been around since the early 1980’s, right? I’ve been online since 1996, and in that time, I figure I know it all. But guess what? I don’t. Here are...
by Pat Marcello | Marketing, Blog, Infographics
Earning links from reputable websites in the digital marketing world is the best way to measure the success of your content. Search engine algorithms rely a lot on linking to determine how important a site is on the spectrum out there, which is why so many businesses...
by Pat Marcello | Branding, Blog
This is a guest post written by Sabrina of BrandYourself.com. What a person does online makes a digital footprint, like a trail of all their activity that can be lead right back to them. But there’s a lot of debate whether it’s fair for employers to take this into...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Aren’t these the two biggest issues for search these days? I really believe that. It’s not so much what’s behind the page (though you do better to have all of that in order), but what you’re doing that’s prompting people to come to your...
by Pat Marcello | Blog, Search Engine Optimization
I’m very happy to announce that my article “How to Use Google Analytics to Craft Content” has been chosen by SEMRush as one of the 10 best articles of 2014. I’m very honored to be included in a list of 10 great articles, all from the SEMRush...
