by Pat Marcello | Blog, Email Marketing
Almost from the minute you get into business online, you hear the mantra, “Build Your List!” Sure. You’re just starting out. How can you do that, when nobody even knows your name? It’s hard. Want a solution? Read my newest article at SEMRush:...
by Pat Marcello | Blog, Marketing
WordPress sites have taken lots of hits over the past few months, in terms of security. One big issue was with the W3 Super Cache and the other with W3 Total Cache, which most SEOs like for speeding up their sites and keeping them running well. The stats were like 1...
by Pat Marcello | Blog, Search Engine Optimization
One of my clients was. He read about them, but didn’t quite get why they were so important. So, I had an article due for SEMRush, and spelled it all out there. If you have an e-Commerce biz, you’ll want to visit:...
by Pat Marcello | Blog, Marketing
Infographics kind of fell out of favor with me a while back since there were just too many of them floating around. That said, I found this one to be pretty interesting and thought I’d pass along the information. If the study is accurate (and I can’t vouch...
by Pat Marcello | Blog, Marketing
In the last couple years, J C Penney has been losing sales. They have upset their core customer base and are now trying desperately to win them back with social media. What happened? They hired a CEO who didn’t understand their perfect customer, and tried to...
by Pat Marcello | Blog, Content Marketing
Nine years ago, SEO was very different. I remember being taught how effective lots of keyword-laden navigation links were in the footer of your page. When articles could be written, spun into 100 versions and uploaded to every article directory on the Internet (and...
