by Pat Marcello | Blog, Tools
Branding has become more important than ever online. With Google switching its focus away from exact match domains to brands, monitoring what people are saying about your business, who’s placing links back to your site, and just getting a good idea of how people...
by Pat Marcello | Blog, Search Engine Optimization
Content is all-important these days, just as it was way back when. Producing content that is engaging, helpful, and well-written is what SEO seems to be more about than anything, but backlinks haven’t gone away. You’re supposed to be getting them by people...
by Pat Marcello | Blog, Marketing
Every now and then, I do a composite of all the interesting things going on in the online business world. I hope you find these interesting: Facebook has lifted some of the regulations about page cover images, which is good. You can now include information such as...
by Pat Marcello | Blog, Tools
Starting a new business is tough, and when you start with no capital, it’s really hard. I started knowing nothing with no money to spend. That was 9+ years ago. Today, I have a thriving business helping other folks to do what they either don’t want to do...
by Pat Marcello | Blog, Mobile Marketing
If you have an offline store to go along with your online presence, you may want to know about a new mobile phone app called Jifiti. Not only will this app benefit retailers, but also people who are gift-challenged like I am. Everyone I care about lives someplace...
by Pat Marcello | Blog, Search Engine Optimization
Earlier this week, the search world got together for SMSX West in San Jose, California. At that gathering, there was some indication of what Google intends to update with Panda and Penguin shortly. In fact, Matt Cutts told an audience that there would be a new version...
