Something I see all the time on business owners’ websites is a tab at the top of their home page that says, “Home.” That’s the worst thing to have there! It should tell visitors who you are and a little regarding what you site is about. The...
Google Places for Business (AKA “Google Places,” formerly “Google Local Search”) is a must-have for online businesses. Your listing will appear in Google searches when it’s relevant to the search terms typed in and the searcher’s...
Even if you’re not a tech-head like I tend to be, you may know what SEO (search engine optimization) is, but not how it works. There are many ways to go about making someone’s site worthy of search traffic, but they all come down to three elements —...
When I was a kid growing up, my mom used to make this horrible stuff called “Spam.” It came in a can, and raw, it was like eating ham mush. It wasn’t too bad, once it was fried and blackened, but today, when people hear the word, “spam,”...
Google is acting more and more like a marketing company, isn’t it? Last year, they stopped providing data about the keywords that people type in to get to your website, if they weren’t logged into Google when they searched (which they call “secure...
There’s been a lot of talk on the Internet over the past couple of days about Facebook Graph Search, and if you have a local business, graph search is going to be important to you. With this new way to search socially, you’re going to find out what your...
