by Pat Marcello | Social Media, Blog, Content Marketing
Video is taking over content marketing and dominating social media platforms. The moment you check your Facebook, chances are you’re greeted by at least one video post and maybe it’s IGTV content. Video content isn’t new on Instagram. Since enabling users to...
by Pat Marcello | Blog, Content Marketing
Nine years ago, SEO was very different. I remember being taught how effective lots of keyword-laden navigation links were in the footer of your page. When articles could be written, spun into 100 versions and uploaded to every article directory on the Internet (and...
by Pat Marcello | Blog, Content Marketing
Who are you online? OK, I know you’ll probably think, “I’m Joan Doe!” Well, of course you are! But… Unless we’re talking about video or audio, the only way that your audience (your raving fans) can know you is by the tone of your...