by Pat Marcello | Marketing, Blog
A client wants to advertise on Facebook, Twitter, LinkedIn, etc. AND, he or she wants to send visitors to his/her website. NO! STOP! These people shouldn’t be advertising on social media — anywhere — for one reason: They’re just NOT ready. To...
by Pat Marcello | Blog, Marketing
According to FreshBooks’ Annual Report re: Self-Employment, it looks like we’re moving to the home for work more than ever before. I’m all about that, of course! And women! We’re underrepresented. In 2019, 65% were men-owned businesses and only...
by Pat Marcello | Marketing, Blog, Search Engine Optimization, Social Media
When you add videos to YouTube, it’s always best practice to add great titles and descriptions (with appropriate keywords), along with your URL (First in the description, it turns into a clickable link). But… You’re searching for a very specific term Aside from your...
![A Quick Guide to IGTV [Infographic]](https://www.magnasites.com/wp-content/uploads/2018/07/instagram-1675670_640.png)
by Pat Marcello | Social Media, Blog, Content Marketing
Video is taking over content marketing and dominating social media platforms. The moment you check your Facebook, chances are you’re greeted by at least one video post and maybe it’s IGTV content. Video content isn’t new on Instagram. Since enabling users to...
by Pat Marcello | Marketing, Blog
For twenty years, new information technologies have increased the ability for businesses to collect, store, read, share and use the personal information of individuals. These activities have had many positive effects on the economy in general and some benefits for...
by Pat Marcello | Branding, Blog, Marketing
This is from Sabrina Clark, our friend at Brand-Yourself.com: These days, personal branding is essential. Whether you’re a small business owner, C-level executive, job-seeker or student, everybody has some sort of online presence. And how you look on the web matters....
