by Pat Marcello | Blog, Marketing, Search Engine Optimization
If you have been working online for very long, you have undoubtedly figured out what a keyword is and that these little “pointer” words are important to search engine spiders. They make correlations between the content on your website and what your...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
When you say, “You should be writing press releases,” to some folks, they get nervous. First, it’s writing, but not just any writing. Press releases requre a special kind of writing and the form is important. Right? Am I hitting a chord here? If...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Traffic is probably the most difficult thing for small online business owners to get. Unless you’re a major brand, you need to establish a presence online and to make the search engines aware that your business exists. How? There are plenty of ways to do that....
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Many people come online and see the potential of the Internet for business, and I think that’s especially true if they own a brick and mortar store already. But what those of you who have brick and mortar-type stores need to know is that doing business online is...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
I have written thousands of articles for the Web over the past 9+ years. The bulk of those have been at my SEO News Blog, where I have more than 1,000 posts. But I’ve also been ghost writing since 2006 and I write for Technorati now and again. I guess what you...
by Pat Marcello | Blog, Marketing
The most powerful recommendation of all is word-of-mouth. When someone tells someone else that they love a product and use it themselves, it urges the people who hear them or who read their review online to check the product out. They may buy it, too, just because...
